Lisa De Pasquale: Rock the Victim mentality: "Among Rock the Vote's top ten reasons that young people should oppose Social Security reform is that the current system is 'retro chic,' 'politicians want to trick you' and 'investments are a gamble.' Their number one reason - it's better to 'visit your grandparents--at their house' because 'before Social Security, for most families, all the generations lived under one roof.' This is how Rock the Vote views their constituency - a bunch of shallow, ditzy victims who don't want to live with their grandparents.
So, how do you make an apathetic generation care about Social Security? Sell t-shirts, trucker hats (so much for 'cutting edge') and thongs emblazoned with 'I (heart) Social Security'. "