LILEKS (James) The Bleat: "I'm amused by those old devious anti-Mad Av stories that warned us how we were being manipulated by the clever brain-clouding evil geniuses of Madison Avenue. They used sex and beauty and attractive colors to entice us. Really. Sink me, Percy. I guess that's why never see a big pull-out ad with a feces-smeared crone spelling out “FRESCA” by vomiting into the snow."