Industry Players Predict Search's Future: Carrying personalization to the nth degree, Craig Silverstein of Google said, 'The future of search will involve genetically engineered search pets that will understand human emotions -- not just facts, but how people work.'
For example, Silverstein said, 'Your significant other looks sad. You say, 'What's wrong, honey?' Honey says, 'Nothing.' Now you know two things. First: there is an answer, and second: 'Nothing' isn't it. Search pets would hopefully know you and your family and help with the answer.'