"Currently, preteens are presented with a laundry list of dreadful things that can happen to them if they smoke pot, do 'club drugs' like ecstasy, or venture as far afield as heroin. Trouble is, the scare campaign lasts only until kids start to observe drugs in action among their peers. When, at age 12 they are told unequivocally that smoking pot ruins your life, that cocaine is instantly addictive and that MDMA will kill you, they believe it. And they will believe it up until the exact moment when their older brother's friend starts smoking dope, to no immediately perceptible harm."